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Harvesting Cooperation Response
Additional UVa Team 1997

Lisa Black, Steve Bronack,
Wyatt Ewell & Lisa Heaton




I. Overview

Our case response will be based upon a the design of a web-based instructional experience targeting the needs of the FAYAP students, identified in the case. The experience will also facilitate the creation of a positive link between the university and local farming communities, including the FAYAP students. The focus of the instructional experience will revolve around the introduction of a relatively new pest management technology, called Integrated Pest Management (IPM). The IPM information will be embedded in a case, based upon realistic situations which provide opportunities for the students to apply various decision-making and problem-solving strategies relative to farm management. The formative evaluation will concentrate upon one component case scenario, and the result will be utilized later to expand and enhance design of further experiences. Our overriding initiative during the response process is to continuously take each stakeholder's needs and goals into account, to ensure an effective and mutually satisfying product.


II. Instructional Materials

Initial Website, linking to the following:
- A copy of Stewart's PowerPoint presentation slides, for future reference Billie's IPM information - Joe's audio clips related to pest management and pest control issues - Still photos (used in conjunction with audio clips) - Video clips of interviews with local farm managers - Web-based glossary of relevant technical terms



III. Stakeholders' Roles

Jorge
Jorge will serve as the on-site "facilitator" for the instruction and the formative evaluation, as well. He will be responsible for gathering a formative evaluation audience and for providing students with enough background knowledge to get them started with the computers. Such background knowledge would include:

- student ability to function in a Windows environment,
- student familiarity with the requisite internet skills for using the WWW and e-mail

Jorge should consult with Stewart, to ensure that Jorge is competent enough to provide adequate, on-going support. Jorge will also be responsible for coordinating the FAYAP group in the production of several video-based interviews with local farm managers on IPM-related issues. These videos will be incorporated into the initial web-based instructional experience.

FAYAP Students
The FAYAP students are the target audience for the design. The design is intended to satisfy their needs, which include the following:

- alternative learning environments (ie: Random access, distributed learning)
- learning how to use various technologies technical skills,
- and terminology management techniques and models of historical perspectives

The students will be responsible for collecting video-based interviews, which will serve as a component of the web-based case instruction. The interviews could focus on relevant aspects of IPM that were identified in the focus group discussion.

Joe
Joe will be responsible for the selection of relevant clips from his archived radio shows that might offer background information relating to IPM. Joe will select a few that apply to pest control, pest management and/or farm management. Segments will be included as audio clips on the web-site. Joe will also collect appropriate photgraphs that compliment the audio clips. The audio clips will also be transcribed, and still photos will be provided on the website, to illustrate and enhance the instructional environment.

Sam
Because of Sam's strong connections with the farming community within Franklin county, he will be responsible for arranging interviews with local farm managers and coordinating with Jorge and the FAYAP students. Sam will also be responsible for teaming up with Joe, and coordinating with the TRLC to produce transcripts of the selected audio clips for the instructional web site.

Stewart
Stewart will be responsible for presenting a workshop for the FAYAP students. The workshop will introduce the group to using e-mail and accessing information via the WWW. Stewart will also serve as the liason between the University administration, funding sources and the project team.

Billie
Billie will serve as the main Subject Matter Expert (SME) for the IPM project, since she has spent time gathering, validating and filtering appropriate information. Any instruction that is developed should be designed so as to be suitable for future use in Billie's IPM course. Billie will also serve as an "online consultant" for the students - a person whom the students may email for auxillary information while experiencing the case. She will also act in conjunction with Stewart to coordinate and secure the needed funding.

Julie
Initially, Julie will provide a flow chart to all key players - outlining the process and roles encompassed within the IPM project. Julie will also serve as the coordinator for the design, providing for clear communication between all key stakeholders and producing project timelines. She should also be in charge of coordinating the web development with the TRLC.




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