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University of Virginia
Judges' Comments & Ratings




Comments from Judge Rob Foshay:

The team did a great job identifying the needs and proposing appropriate solution strategies. Issues to consider further:

  1. It was a bit unclear where the resources are going to come from for the various interventions, and how these needs will be reconciled against the needs of the Rocket Boy project.

  2. It's not clear what the status reports on the project would report on. They should report on progress toward specific performance improvement points (Tom Gilbert's PIPs) such as specific types of reasons for excessive takes.

  3. The PIPs could also be used to prioritize development of the EPSS.

  4. Another strategy to consider for the software is to phase introduction of new features so as to minimize negative impact on ongoing projects.

  5. There was no plan for managing quality of the implementation of any of the interventions, other than some kind of review process as part of the EPSS construction.

  6. The team soft-pedaled the suggestions for cross-functional teams. This could be a major organizational risk, and probably needs a better developed implementation plan.

  7. The training department itself faces size, organization and technology risk in implementing the proposed interventions. Managing that will be a challenge in itself.

  8. Since most of the knowledge structure for the EPSS is visual, not verbal, developing a design for the search engine is a major risk.

    Comments from Judge Les Moller:

    On a positive note, I was impressed by this team's academic/research justification and explanation. Furthermore, they did seem to grasp the nature of the problem and proposed a solid solution. However, I was concerned about two factors which negatively impact the quality of the solution. First was the length of time until the solutions could be implemented. They appear to be reactive, after the problem, rather than setting up a process to avoid it in the first place. Second and more importantly was the growth of the training department and placing itself permanently in the production process rather than giving the tools to the production staff and creating a system where they could be self sufficient. A successful training or HPT effort should result in the trainers becoming obsolete.


    Comments from Judge Karen Peters:

    Excellent job. The response was extremely well organized and very well communicated. Interventions included long term and short term addressing both micro and macro needs.

    I am a firm believer in the power of de-briefing sessions. I also enjoyed your positive attitude of success :).

    One suggested enhancement would be to map out process improvement or work flow planning a bit more.


    Comments from Judge Donn Ritchie:

    Congratulations. You've done a beautiful job on this project.

    I appreciated the way you systematically laid out and presented your solution to the problem. Your needs assessment nicely identified four problem areas, and then provided the goals and strategies to overcome the barriers. One suggestion here would have been to define and more fully describe the "conceptual framework" you speak of to overcome the time restraint for improvements more fully. I wasn't sure if you meant this framework to be the entire process you have described to overcome the obstacles, or something else.

    One of the unique components of your solution was the extrapolation of the time period to describe the steps you would examine beyond the nine months. It was nice to see how you would go back to the initial people you interviewed and who else you would be interviewing.

    I appreciated how your solution set was based on a variety of authors in the field of EPSS and that you were planning to use incremental implemention, not only to attain quicker results, but to refine the model as you progressed, and to minimize the confusion that might occur if multiple changes were all implemented at the same time.

    A bit more clarity on who would be involved with the mini-debriefing meetings would have strengthened your specific response. Is it just the production staff? Finally, a bit more explanation of how you could use the time between production periods would have also been helpful. But other than these few modifications, I thought this was a very sound response to the problem.


    Comments from Judge Annette Sherry:

    Jason's (this team's) response effectively reflected the style of the case study with its breezy narrative design. From there, it changed to a formal report, that, although an abrupt style change, clearly delineated observed and desired outcomes from his interviews with employees.

    Addressing his specific task of providing *performance support* for the animators, his analysis emphasizes training solutions along with some recognition of the need to remove some obstacles (Mager, 1992). Including feedback from listservs and news groups, debriefings, and open communication between animators and assistant producers to potentially minimize "do-overs" are specific ways Jason suggests supporting productivity and profitability that are not based in training.

    Given the rationale for hiring Jason, that is, his experience with EPSS, the emphasis on implementing EPSS should be received favorably by his superiors. Some consideration to introducing it to the employees would strengthen the performance solution.

    His desire for continuing assessment, while compatible with a quality approach, may be more difficult to achieve given the third tier position of his T&D Unit. Wunsch (1992) provides specific suggestions for ways to obtain necessary political support for a work unit.

    Specific Comments on the Rating Scale:
    1 & 2--Good, but "all being able to communicate openly" is too broad.
    4--End user input is excellent to include!
    6--Providing alternative solutions acknowledges that other approaches may be needed in an authentic, multifaceted work environment
    10--Excellent references to the work of others.


    Comments from Judge Scott Switzer:

    Nice job, "golden boy!" Your solution does a good job of summarizing the key point and you’ve made some fine observations which helped give credence to your overall package.

    Some observations:

    • You made the statement that persons will "share knowledge with others on their team." How do you reach people like Kenny Moyers, who stated that he had some tricks "up his sleeve." Clearly Kenny was going to use his knowledge to get ahead and to get his opportunity in the 3D environment. How will you motivate Kenny into sharing his extensive knowledge without promoting him or simply throwing money his way. Kenny is a good example of someone who needs to see the benefits of his participation in other ways, (i.e., he gets feedback from "old school" animators who have the "real world" sense he doesn’t currently have.) If there’s a case of needing the buy-in, Kenny is it.

    • I would have liked to know a bit more detail on the design and rapid-prototyping of a conceptual framework. I realize you’re only doing a preliminary design, but that was one of those things that just cried out for more detail.

    • Your response to your questions was very well articulated and insightful. I have some general concerns about the issue of time, but I believe the solution is very sound.

    Overall a very fine job. I wish your team the best of luck in your future endeavors!


    Read the Case Response for this Team

    Read the Provocateur Questions and Responses for this Team



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